* The year that was
* New merchandise
* Lesotho-Sani Tour - the final chapter
* Bedrogfontein-Zuurberg Tour - Chapter 3.
* Podcast - Listen to the highlights of the Lesotho Tour
* Pass of the Week
* Words of wisdom
This is our final newsletter of 2019, when it's customary for us to take a look at the metaphorical road that we have travelled this year. It is also an opportunity to thank you for your support and encouragement and to wish you the very best of health and happiness for the year ahead.
In February 2019 we turned professional. This was a major decision after having spent the past 45 years running a different business, but everything has turned out better than expected and the additional time we are now able to invest in the MPSA project is bearing fruit.
Our biggest growth has come from the social media side of things where we put a LOT of effort into creating interesting and varied posts. Between Dec 2018 and Dec 2019 we amassed over 10,000 new followers on our Facebook page and the current rate of growth is about 1000 new followers per month. The total at the moment is 23,000 - that number having been reached on Christmas Eve.
Many people ask me why we put so much effort into social media when it doesn't bring in any income. The reason is that we are building MPSA into a national brand. It works on the principle of first having to give, before receiving. Some simple arithmetic shows the following. An average MPSA post is seen by about 3000 people. We post 8 times per day so that makes 24,000 post views a day; 168,000 per week; 722,000 per month and 8,600,000 per year. We have had a Facebook presence since 2013, so that is 60,681,000 post views over that period. Those figures are conservative. It's probably a lot more, but it illustrates what is possible to achieve on a small budget. Building a credible brand is key to having a sustainable business and with the power of social media it is possible, but most new businesses opt for sponsored (paid) posts. Those simply don't have the credibility of organic posts. But we warned it requires consistent and sustained creative effort.
Having said that, moderating the page requires patience, people skills and an enormous amount of time. With the credibility factor comes a level of respect and discipline which most followers abide by and after 7 years everyone knows what is required in terms of keeping the party clean - and especially positive. Now you know!
We enjoyed a very successful year with our tours, with all but 2 of them being fully booked. The tours also consume a huge amount of time - and it's all in the planning and getting the details right so that our clients enjoy a seamless experience. We had our fair share of drama on tours, losing a Land Rover in a flooded river; a motorcycle stranded on top of Bastervoetpad; a broken suspension on the summit of Ben MacDhui; a stranded Jeep with injector issues and several punctures and a few lost tyres. It's all part of the risk and excitement but we dealt with all those issues with aplomb. We will be working very hard over the next two weeks setting up the draft plans for all the tours in 2020, so do remember to come back and check our tours page to see what's on offer. Our return business ratio on our tours reached 70% by November. A sure sign that we are getting the formula right.
Our subscriber base has enjoyed good growth in 2019 and especially pleasing is to see how many subscribers are signing up from overseas. Expats longing for South Africa make up a fair portion of those overseas subscribers. Clients from Europe are especially appreciative of the website, stating that it allows them to plan an extended trip through South Africa and arrive armed with knowledge and confidence.
Brand new merchandise on our shop page is now available. We have introduced a coffee mug into our range (the same one that guests on our tours receive) as well as new T-shirts and Golf shirts specially chosen for fabric suited to travelling. As always our subscribers get a discount. Check out the pics and pricing of the new merchandise at the MPSA Shop.
We were ticking off some of the biggest passes in Lesotho on our second day on tour and still more passes beckoned. Next up was the Moteng Pass.
This major pass is located between the town of Kala in the west and the Afriski Resort in the north in the northern quartile of Lesotho. It has a huge altitude gain of 896m that stretches over a distance of 15.3 km which converts into an average gradient of 1:17, but don't be fooled by that figure as it includes the descent. Most of the ascent from the western approach is between 1:5 and 1:8.
The 91 bends, corners and curves will require your full concentration. Amongst those there are 4 extreme hairpin bends and one full horseshoe. The A1 road is the major route across the northern sector of Lesotho and as such carries a fair volume of traffic including some very large trucks. These need the full width of the road to negotiate the hairpin bends, so be fully aware of this as you proceed along this pass.
[More lower down...]
Mountain Passes South Africa is a website dedicated to the research, documentation, photographing and filming of the mountain passes of South Africa.
Passes are classified according to provinces and feature a text description, Fact File including GPS data, a fully interactive dual-view map and a narrated YouTube video.
We are as passionate about maps as we are about mountain passes. A good map is a thing of beauty that can transport you into the mists of time or get your sense of adventure churning. It is a place to make discoveries about deserts and seas, mountains and lakes; of roads leading into places you have not been before; a place to pore over holiday destinations or weekend camping trips. A map is your window to the world.