* Signs of the times
* Winter weather
* The importance of social media in brand building
* Trips & Tours and the Covid spoke in the wheel
* Reflections - The day of the turkey
* Pass of the Week
* Words of wisdom
Signs of the times
Our cover photo shows one of the 162 official road signs which now fall under the auspices of Mountain Passes South Africa. The first recce trip has already taken place where dimensions were recorded for the reinstatement of any damaged signs, removal of graffiti and repairs of the inevitable bullet holes so common in South Africa. The project will commence as early as next week as we take charge of this project and with a long term vision, we could possibly even cover the whole of South Africa. Next time you arrive at one of those tourist board signs, you will see our name on them (with pride). Please don't shoot the signs guys - SLM (Sign Lives Matter!)
The Western Cape got slammed by another potent cold front with wind speeds exceeding 80 kph and wave heights that reached 9m. Uprooted trees, localised flooding and property damage were all sacrifices that had to be made to record a 4% increase in dam levels in the province. Snowfalls were recorded right across the high mountains of South Africa and Lesotho. The Swartberg range was pummelled by this storm resulting in the temporary closure of the Swartberg Pass, but traffic is flowing again as road repair crews are hard at work sorting the road out.
Our social media pages keep us very busy. We have just whizzed through the 32,000 followers mark. Since lockdown started, we seem to have found a new popularity amongst the public, who seek out uplifting, positive posts. We don't pay for these posts. The growth is entirely organic. To put this into perspective, we will typically post between 4 to 8 times per day or approximately every 2 hours. Each photo or video we post has to be checked for authenticity, quality and suitability for our audience.
After a post has been published, it has to be constantly moderated for spam attacks, politically motivated comments or troll type comments. Our total time spent on Facebook (excluding Instagram) can easily reach up to 5 hours per day. A typical day's post views will be around 50,000. So in a month that figure will reach 1,5 million views. Over a year that translates to 18 million. These social media pages are the feeder system driving traffic to our website - so now you know why we put so much effort into it. The viewing public know what they want to see and clearly we are meeting those needs based on our current growth rate of 1000 new followers every week.
For start-up business that think they can launch a Facebook presence on a budget, be warned that once you are in the loop of spending money on promoted paid posts, it will very quickly fall flat if you don't carry on spending. Organic growth is the way to go. Trust me on this.
Trips & Tours
Planning tours in these uncertain times has proven to be very difficult. Part of the problem comes in the interpretation of the lockdown regulations. On any one regulation there can be as many as five different interpretations, with each one claiming to be the "official" one. In essence, it means any tours planned after August 1st when we presume inter-provincial travel will be allowed, must have a plan B in terms of alternative dates. Having to have a double set of dates, essentially means we can't plan tours for the second set of dates, so effectively our tours frequency is reduced by 50%.
With our Wild Coast Tour looming in early August, we are waiting with bated breath for news of the relaxation of inter-provincial travel. This tour remains fully booked. All of the guests that booked and cancelled because of Covid 19 fears will receive 100% credit.
The Ben 10 Tour, which is scheduled for mid-September still has one ticket open. The Ben 10 Tours are always enjoyable providing a heady mix of challenging driving, beautiful scenery and camaraderie. Full information and bookings can be done online on this link. BEN 10 V3 TOUR.
Reflections of my life
Cookhouse, Eastern Cape , South Africa 1953.
The year of the Turkey.
A lot of things went down in that illustrious year in the dusty streets of the hot Karoo dorpie when I was 4 years old. My aunt, Elaine Watson, had given her brother (my father) a turkey to fatten up for our Christmas dinner. My father had very basic carpentry skills, but he managed to fashion a small structure against the side of the house, with a rickety chicken mesh wire door with a wooden toggle as a lock. Inside lived a very ugly and scary bird, considerably bigger than what I was at the time.
Needless to say, we kids were fascinated with the turkey and I recall spending a lot of time staring at the monster, becoming braver each week. Over time, the turkey and I became soul mates as I had my daily chat with him as he gobbled down his ration of mealies.
Mountain Passes South Africa is a website dedicated to the research, documentation, photographing and filming of the mountain passes of South Africa.
Passes are classified according to provinces and feature a text description, Fact File including GPS data, a fully interactive dual-view map and a narrated YouTube video.
We are as passionate about maps as we are about mountain passes. A good map is a thing of beauty that can transport you into the mists of time or get your sense of adventure churning. It is a place to make discoveries about deserts and seas, mountains and lakes; of roads leading into places you have not been before; a place to pore over holiday destinations or weekend camping trips. A map is your window to the world.